The Benefits of Being Emotionally Engaged
Edition #114
Introduction
Welcome to The ContraMind Code.
The ContraMind Code provides you with a system of principles, signals, and ideas to aid you in your pursuit of excellence.
The newsletter shares the source code through quick snapshots for a systems thinking approach to be the best in what you do.
The Code helps you reboot and reimagine your thinking by learning from the best and enables you to draw a blueprint on what it takes to get extraordinary things done. Please share your valuable thoughts and comments and start a conversation.
Take a journey to www.contraminds.com. Listen and watch some great minds talking to us about their journey of discovery of what went into making them craftsmen of their profession to drive peak performance.
Why do some people always get lost?
In this fascinating article in Knowable Magazine, Bob Holmes writes about how some people widely differ in their navigational ability and why scientists have found it difficult to explain the cause of these differences.
Here are some perspectives and insights from research studies that Bob has written to think about:
It appears that good navigators are mostly made, not born. An individual’s life experience may be one of the most significant determinants of how well they navigate.
In another research, it was found that country folks did better, on average, than people from cities!
To get good at navigating, you have to be willing to explore.
GPS reliance causes diminished navigational skills rather than poor skills, leading to greater GPS use.
Read the article here.
How Mayora Localises, Adapts and Innovates for Asia
Ricky Afrianto is the Global Marketing Head/Director of Mayora Group, an Indonesia-based CPG company with a presence in over 100 countries. Ricky spoke about how homegrown CPG brands like Mayora customise their brand offering and propositions across the countries in which they operate.
Here is a summary of insights Ricky shared during the conversation:
Localisation and customisation are vital advantages for local brands, allowing them to create products and campaigns tailored to specific markets.
Local brands like Mayora can innovate and make decisions faster compared to large multinational companies due to their entrepreneurial mindset and connection with local markets.
Digital marketing for CPG brands should focus on building brand equity and not just performance marketing.
CMOs must understand financial metrics and drive business results, not just focus on marketing outputs.
Successful CMOs need a balance of creativity, analytical skills, business acumen, and an entrepreneurial mindset.
Listen to the entire episode on:
Apple Podcast | Amazon Music |YouTube
How to Find Your Purpose Robert Greene & Dr. Andrew Huberman
Robert Greene is a New York Times bestselling author and expert on human psychology and behaviour. He is in conversation with Dr. Andrew Huberman, a tenured professor of neurobiology and ophthalmology at Stanford University School of Medicine and host of the Huberman Lab podcast.
Here are some key highlights from the conversation:
When you figure out the primal inclination that’s grained inside of you, then you have the energy to be disciplined because you are emotionally engaged.
When you embark on anything with the primary objective of making money, you can be on a bad path because you are not connected emotionally.
If you are emotionally engaged in anything that you do, your brain learns twice, thrice or four times faster.
When you are doing things that connect with you, you tend to pay attention.
If you don’t have a purpose, you have wasted the seed of uniqueness that you have or were born with.
Find the bones from your childhood which indicate what you are meant to do.
You can click on the above link and watch the video.
The Benefits of Being Emotionally Engaged
When you work on a few things, there are some where you go through the motions while in the rest, you get that ‘feeling’ when you are emotionally engaged. This is not just restricted to what you do but also when you work with people on some projects or when you give people some work to do. You can sense and feel the people who are emotionally engaged, while there will be the ones who just do it like a task that has been assigned for them to complete or get done.
When you are emotionally engaged in anything you do, you get an incredible source of energy that allows you to gain the power of attention and the discipline to get it done. The question really is, what makes you emotionally engaged?
Anything that you do requires a sense of meaning and personal value.
Therefore, the first thing is to find meaning in anything you want to do.
To find meaning, the work you want to do must genuinely interest you.
For the work to interest you, before you take up anything, evaluate if the work you want to do genuinely inspires you.
Also, assess if you are willing to go through the grind during the different phases of this work - failures, long periods of boring practice and execution, giving it enough time and attention to improve on the skills that may not be your strength, even if the money which you may get dwindles - think hard if you still want to do the work to put the hard work and pull it back, not get influenced about what others think, willingness to play the long game, not motivated only for the recognition you may get for the work, willing to put long hours to become an expert - could be many factors you must consider before you pursue any work that of importance to you and your life.
Conviction in the work you do drives the level and intensity of emotional engagement.
Remember, you cannot fake your way through the work you perform if you are not emotionally engaged. This shows both in the quality of the output and how you go about doing it, if you are emotionally engaged with that work. The ones who are sense, it before you do.
Some lessons we learnt from this week’s missions:
Fearlessly explore to get better at your navigating skills. Try to navigate your way with higher cognitive involvement rather than relying only on tools and maps.
Local and successful homegrown brands don’t follow a global template in their marketing plans. They work hard to localise, customise and stay relevant.
Emotional engagement increases the learning power of your brain significantly.